At St. Ann’s Warehouse, a globally recognized venue and art space on the Brooklyn Waterfront, I was responsible for developing, managing, and implementing marketing initiatives for all seasonal/institutional programming.
Working with the Founding Artistic Director and Marketing Director, I was our chief in-house designer and digital strategist, overseeing email marketing, segmentation management, our socials @stannswarehouse, and program design.
I collaborated with our Artistic Associate on this Oklahoma! Window Design for the Drama Book Shop.
In-House Graphics for the Ok! Chorale, a free post-show event featuring the Oklahoma! Band (yes, they were called Jud, Sweat and Tears).
I streamlined digital project management and creative strategies to relaunch @stannswarehouse, leading with dynamic imagery and user-generated content to create buzz around the season and institution as a whole, growing our following by over 30%.
Some feed samples from @stannswarehouse on Instagram.
My favorite project was our 40th Anniversary Season Brochure, which, along with our team and Flyleaf Creative, was a visual leap for St. Ann’s into the “Next Forty” years. The tabloid format and large scale imagery captivated new and old audiences, while saving the company money and using more eco-friendly materials.
The art was so successful that we carried it forward into other institutional campaigns, including print and digital Membership materials (email designed by me).
Click the photos below for a peek. You can also view the full brochure here.
I also LOVED the responsibility of designing and compiling all of the show programs each season. I took initiative and streamlined the designs for each show and, in collaboration with our Front of House and Production teams, introduced paper-saving recycling initiatives (which also cut cost. Win-win!).
If you’d like to see more samples from my time at St. Ann’s, give me a shout! There are many, MANY more fun design and marketing projects, including e-blasts, I’d be delighted to share.